Professional Internet Strategy Development
Developing simple, effective internet strategies for your organisation
Who is it for?
Sales & marketing principles, business owners and directors, the principles of charities and public organisations.
What does it cover?
The course is aimed at businesses who want to maximise internet strategy in a simple and highly effective way without large scale investment.
What will delegates be able to do differently?
- Understand how to link internet strategies
- Make better informed decisions on internet investment
- Reconcile online and offline marketing
- Understand push and pull strategies
- Be able to use the internet as a relationship tool
Programme overview
- Understanding web strategy and how people use the internet
- Look at how pay per click marketing is creating unexpected returns for some organisations
- The real differences between pay per click and search engine optimisation
- Measuring – when to and when not to
- Social media and how any organisation can use it professionally and effectively
- Mixing on- and off-line strategies
- Push and pull strategies
Venues and dates
Chelmsford 1st July
Cambridge 20th October
Chelmsford 11th November
Duration and cost
1 day, £500 + VAT
Funding and bundle options
Full funding and part funding options available.
Follow on programmes
Opening new doors
Selling for non sales people
Google pay per click (PPC) consultancy programme
Networking and referrals