Advanced Marketing
Implementing successful customer generation and maximisation strategies
Who is it for?
Sales and marketing managers and directors, owner managers and anybody charged with business development strategy within their department
What does it cover?
The day sets out to define successful marketing and then look at how to build and deliver upon a plan that will give you ways to increase your sales and profits now and into the future. It tackles many of the myths surrounding marketing and deals with common problems such as who will do it and how do I evaluate and build upon financial success?
What will delegates be able to do differently?
- Make far better marketing decisions more quickly
- Use the principles of testing and measuring to continuously develop strategies
- Spot the holes in their current sales and marketing processes
- Understand the financial implications of high quality marketing
- Be able to evaluate advertising more astutely
- Understand the basic – and much overlooked – principles of internet marketing
- Understand how to market to match people’s behaviours
- Use AIDA effectively in all communications
- Complete marketing plans and execute them
Programme overview
- Defining successful marketing
- Advanced testing and measuring
- The mathematics of marketing
- Choice and qualification issues
- Removing ‘silver-bullet’ mentality
- Simple internet strategies
- How to professionally use ‘AIDA’
- Building a marketing process
- Writing a marketing plan
- Making great marketing decisions
- Delegating marketing responsibility
- The business you’re currently losing
Venue and date
Cambridge 2nd July
Chelmsford 28th July
Hatfield 29th July
Chelmsford 23rd September
Cambridge 5th November
Hatfield 30th November
Duration and cost
1 day, £500 + VAT
Funding and bundle options
Full funding and part funding options available.