Advanced Marketing and Business Development
An extremely thought provoking day which allows delegates to consider and re-evaluate their entire sales and marketing strategy. ALL DELEGATES ARE ALSO PROVIDED WITH 250 HIGHLY TARGETED FREE LEADS
Who is it for?
Sales & marketing principles, senior managers, branch managers, business owners and directors, the fund raisers of charities and public organisations. The programme works equally well for those selling goods or services to individuals or to businesses.
Download a full schedule of Advanced Marketing and Business Development
What does it cover?
The programme maps out the key areas of any sales and marketing process and asks delegates to test and measure new models and strategies to find better results. Delegates will examine how they make decisions about strategy and will focus on producing return on investment from their activities.
The material also considers the psychological effects of value, pricing and motivation, as well as current trends in key areas such as successful internet strategies.
What will delegates be able to do differently?
- Make far better marketing decisions more quickly
- Use the principles of testing and measuring to continuously develop strategies
- Spot the holes in their current sales and marketing processes
- Better understand the financial implications of their decisions
- Be able to identify the factors that will most influence results
- Know their target market as specifically as possible
- Be able to evaluate new strategies more astutely
- Understand the basic – and much overlooked – principles of internet marketing
- Have a greater influence on customers and their sales teams
- Complete marketing plans and execute them
Programme overview
- Identifying and building upon a successful sales and marketing process
- Motivating people to buy (and to sell!)
- Drawing up targets for marketing
- Making great marketing decisions
- The power of testing and measuring
- Understanding price and value
- Simple internet strategies
- Identifying the business you’re currently losing
Download a full schedule of Advanced Marketing and Business Development
Venues and dates
- Bedford 09th March 2012
- Birmingham 03rd January 2012
- Cambridge 18th January 2012
- Colchester 07th February 2012
- Guildford 20th March 2012
- Ipswich 28th March 2012
- London 27th January 2012
- Nottingham 31st January 2012
- Portsmouth 14th March 2012
- Watford 06th March 2012
- Wembley 20th January 2012
- Windsor 16th March 2012
Duration and cost
1 day, £599 + VAT
Follow on programmes
Coaching skills for managers & leaders
Negotiation skills for sales people
Process, questions, objections & negotiation







