Using NLP in Business Development
Learn and apply the principles of NLP – Neuro Linguistic Programming – to deliver better results in sales and business development
Who is it for?
All customer facing staff, particularly sales staff, who could benefit from enhancing their communications and influence skills. Marketing professionals also find this programme useful and engaging.
What does it cover?
The course looks at how human beings interact and influence one another on a conscious and unconscious level.
It gets to grips with what NLP is, how it works, how it’s used everyday and how it can be employed easily and
effectively to increase performance and increase customer satisfaction.
What will delegates be able to do differently?
- Understand the foundations of NLP and how it’s applied
- Build rapport more quickly and effectively
- Improve their influence and motivational powers
- Build a deeper understanding of how people work and are motivated
- Have the skills to ask far better questions and match customer needs far more effectively
- Understand emotional purchasing behaviour
Programme overview
- The world of NLP: what it is and where it comes from
- How to build great rapport from the start to leave a lasting impression
- Using NLP to ask better qualification questions
- How you can use NLP techniques to influence others around you in order to achieve a win:win
- The power of positive thinking and what it will do for you
- Building influential sales presentation techniques
- Reducing nervousness when pitching for big sales
- E ffective use of verbal and non-verbal communication
- Reducing the barriers to client concentration
- The influential power of process
- Adapting styles of communication
- Addressing customer fears at a deep level
- Framing language and the power of its influence
Duration and cost
1 day, £1,695 + VAT
Click on the following links for more details on costs and options, guarantees, discounts and our Skills Licence
Funding and bundle options
Part funding options are available on this course
Bundle with Professional presentation skills, or Key account management for just £2,995
Follow on programmes
Professional presentation skills
Key account management
Neuro linguistic programming
Negotiation skills for sales people

