Negotiation Skills for Sales People
Maximise your negotiation powers to secure better deals
Who is it for?
Anyone responsible for negotiating on behalf of their organisation. An essential course for sales managers, sales executives and bid managers looking to get the best deal, or anyone in a sales role looking for a complete negotiation toolkit.
What does it cover?
An intensive workshop that will assess your negotiation skills and arm you with tactics and techniques so you can walk into any negotiation with confidence. It’s about planning your negotiation to ensure success, eliminating threats, maximising your negotiating power and ultimately forming lasting agreements that make all parties happy.
What will delegates be able to do differently?
- Understand the key difference between negotiation and concession
- Achieve true win:win outcomes every time
- Plan successful negotiations
- Use advanced communication and rapport building skills
- Use tried and tested questioning techniques to establish trades and build flexibility
- Always look for positions of strength
Programme overview
- Negotiation defined - what it is and what it is not
- The traits of a successful negotiator
- Preparing to negotiate:
– Setting objectives and identifying those that are win-wins early in the process - R esearching intelligently and preparing your fallback positions
- SWOT and PEST analyses on your opposite party
- Deciding what you can and cannot trade - preparing “what if” scenarios
- Creating a constructive environment
- Advanced communications patterns
- Managing the initial bids of each party
- Questioning techniques to control and develop trades and conclude the negotiation
- “What if” questions to develop your versatility
- Background, assertion and difficulty questions
- Learning to trade not concede
- Dealing with difficult situations
- Practical exercises to put these principles into practice
- Individual action planning to transfer your learning back to work
Duration and cost
1 day, £1,595 + VAT
Click on the following links for more details on costs and options, guarantees, discounts and our Skills Licence
Funding and bundle options
Part funding options are available on this course
Bundle with Key account management for just £2,995
Follow on programmes
Professional presentation skills
Opening new doors
Key account management

