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Key Account Management

Develop and maintain valuable relationships with key account customers

Who is it for?

Either newly appointed account managers, those with no formal training, or those who are looking to refresh their thinking with key accounts.

What does it cover?

This course helps you manage customer accounts effectively in a competitive market where clients can be increasingly demanding or aware of your competitors’ offerings. You will learn; best-practice techniques to engage with clients, negotiating, reporting, and providing high levels of service when managing multiple relationships.

What will delegates be able to do differently?

  • Use business development skills to gain entry to potential new clients
  • Understand how to build longterm relationships at all levels within clients’ organisations
  • Adopt key negotiation skills to persuade, influence and grow existing accounts
  • Employ networking skills to grow your existing client base
  • Prioritise time to manage multiple relationships with equally high levels of service
  • Be commercially aware and spot new opportunities

Programme overview

  • Know your role as an account manager: assess, set goals, benchmark, bridge
  • How to set up successful client meetings
  •  Know what you’re up against by researching and analysing competitors
  • Practical exercises to determine and model the skills of successful account managers
  • Identify everyone in a decision making process
  • Engage with the buyer’s point of view to correctly realise their needs
  • Identify client expectations and negotiate mutual goals
  • Work with your client to manage change
  • Learn different styles of persuasion and influence
  • Best practice in database and report management
  • Proposal writing skills and metrics
     
Duration and cost

1 day, £1,695 + VAT
Click on the following links for more details on costs and options, guarantees, discounts and our Skills Licence

Funding and bundle options

Part funding options are available on this course
Bundle with Negotiation for sales people for just £2,995, or Opening new doors for just £2,895

Follow on programmes

Negotiation for sales people
Networking & referrals
Opening new doors
Using NLP in business development
Dealing with difficult people

Call us now on: 0800 619 1230

Impellus

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Testimonials

See client comments

You brought people together and were able to generate new ideas, fresh co-operations and real team spirit.

David Cromwell

Royal Mail

We use Impellus for both sales training and leadership development training. The programmes always provide tangible benefits for delegates and have contributed to our success.

Aby Griffiths

Heart FM

An excellent programme. Well run, well paced and the trainer worked hard on individual comments

David Fitzgerald

Venners

Allowed me to consider the impact that I have on my team and the effects that that has

Mark Mearns

Le Creuset

Interesting, lively and enthusiastic trainer. I knew very little and left feeling as though I could go forward

Debbie Sharratt

Foster Care Associates

A wise investment decision.

Victor Shun

C&C Consultants

Our managers came back energised, confident and highly aware of their leadership styles. They found it great fun too.

Judi Hoal

One Holdings

The content was all very interesting and there were lots of top tips to take away.

Kerry Turnbull

Clarins UK

Knowledgeable trainer. Easy process and good facilities. It was a useful time and reason to reflect and review what I do

Nick Wilson

Virtual Zone

Within days of doing the sales induction training one of our franchisees closed the largest deal of the year by directly using the skills he’d learnt

Iain Colling

Colourfence

We felt assured about choosing Impellus.

Renu Kiran

LSL Property Services plc

The delivery and smooth running was superb. The interaction between everybody was great and well regulated by the trainer

Darrell Lunt

Plymouth Pavilions

Your leadership training programme has exceeded my expectations.

Nigel Miller

World Challenge

This has helped me to balance my roles enormously.

Jennifer Everitt

MSX / Ford Motor Company

Great trainer, friendly, informative and kept the day interesting. Good material and excellent venue. I found leadership styles, presentation methods and defining communication – the importance of body language and tone – very useful

Tanitia Liddle

BHMA

Very clear presentation style which made it entertaining as well as informative. Good timing and held everyone’s attention well

Jen Morris

Rapide Communications

Excellent and very informative courses. All trainers are highly experienced.

Max Duff

Redwood Telecoms

Leadership Skills Development was the best course I’ve been on in a long time. The trainer, Sam Simons, was professional, engaging and made the day really enjoyable. The course has challenged me to think about addressing some very specific areas.

Richard Elliot

Millward Designer Homes

Clear and relevant to job role. Easily understood with a steady pace. Very relevant course content and comfortable atmosphere. I now have several plans, including motivation, communication and different styles of leadership

Elizabeth Murphy

AllClear Insurance

This has changed my perspective on what’s actually happening in the business

Chris Hall

Beales Hotel Group

This has really helped me to understand the dynamics of my team.

Helen Smith

Pepsico

Developing Leadership Excellence was exceptional. Everything was relevant, contemporary and presented in a challenging and useable way. Highly recommended.

Ray Sygrove

HM Forces Army Aviation

Friendly, relaxed atmosphere. Easy to ask questions. Trainer was passionate about the topic which was infectious

Kairen Pease

The Vitamin Service

The programme provided a chance to reflect and discuss key issues outside of the work environment. There was also a personalised approach

Marie Jackson

Mill Hill School

The levels of customer service we deliver have risen noticeably since engaging with Impellus. This has also been bourn out in independent mystery shopping results.

Gary Cooper

Festival Place Shopping Centre

The trainer was professional, knowledgeable and inspiring, the course material was relevant and practical and I was able to go back to my team with a fresh perspective on leadership

Karen Cameron

Huntingdon Town Council

I’ve come away with a different view of myself as a leader, my approach to my role, and the teams and people I work with.

Andy Gregory

MGM

Having booked open programmes with Impellus, we have now chosen them to deliver a high level learning and development project in-house.

Anita Athwal

Technetix

There were many tangible ideas and thought processes that I now feel ready to employ

James Sowden

Pen-Avia

I’ve studied marketing and management but this has brought new ideas and solutions and updated old or forgotten methods

Dorota Drochomi

London College of Business

Our Operations Manager came back noticeably more confident and highly enthused. We’ll be using Impellus’ open training courses again.

Max Campbell

Hot Office Business Centres

Bespoke sales training always ensures relevancy and best results

Liz Grace

Abbey Protection plc

Very informative. A good balance between theory and real life situations

Sue Philp

Suffolk Housing Society

Our board are far more aware of how they’ll achieve their goals

Sarah Caulkin

Relate

The most useful parts of the leadership course were developing the ability to evaluate myself as a leader and understanding the impact I can have on my team. The course itself was presented excellently and had good group interaction throughout.

Karen Walton

GE Healthcare

Good coverage with everything explained clearly. The trainer used our examples to demonstrate things and not text book scenarios

Dominic Guilbert

Channel-C

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Contact us

0800 619 1230

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